Rabanne’s Phantom Perfume 2023 campaign

Discover the Behind the Scene of Paco Rabanne’s latest Phantom campaign, a shoot imbued with futurism and a Parisian touch!

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In addition to the impressive physical sets, made possible by a 2,040 m² stage, explosive virtual environments on LED walls, David Bowie’s « Let’s Dance » blasted throughout the shoot.
Charlie Heaton, the actor from « Stranger Things » and global ambassador for the Phantom universe, appears watching Paris from the Eiffel Tower, lounging on a car boot, strolling through the City of Light, meeting a romantic partner and playing the drums. The result is enigmatic, iconic and sexy!
Well done to the teams at Division and The Mill for this beautiful advert, which you might already have seen on your TV screens.

Watch the advert

Discover the behind the scene: