BEHIND THE SCENE

Rabanne’s Phantom Perfume 2023 campaign

Paris, 20 September 2023

Discover the Behind the Scene of Paco Rabanne’s latest Phantom campaign, a shoot imbued with futurism and a Parisian touch! 

In addition to the impressive physical sets, made possible by a 2,040 m² stage, explosive virtual environments on LED walls, David Bowie’s « Let’s Dance » blasted throughout the shoot.
Charlie Heaton , the actor from « Stranger Things » and global ambassador for the Phantom universe, appears watching Paris from the Eiffel Tower, lounging on a car boot, strolling through the City of Light, meeting a romantic partner and playing the drums. The result is enigmatic, iconic and sexy!
Well done to the teams at Division and The Mill for this beautiful advert, which you might already have seen on your TV screens.

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Dark Matters Studios (DMS), a studio complex for filming and virtual production, will be present at SATIS, the trade fair dedicated to creation and technological innovation for media, entertainment and audiovisual communication, on Thursday 16 November. Two highlights in Dark Matters' programme at this event.

Construction work on our buildings in Tigery was still in progress! Despite this, two studios of 1400 and 2000 m² were used to set up 70% of the film's sets, including the abandoned school and the police station.

Discover the impressive physical sets made possible by a 2,040 m² stage and the explosive virtual environments on LED walls for this magnetic shoot.

With three locations to film - from the Khmer Rouge in Cambodia to the Rwandan genocide, and from the tsunami in Southeast Asia to the earthquake in Haiti and the war in Syria, the production team chose to shoot the film using the latest ground-breaking production technologies.

Dark Matters, specialist in Realtime Virtual Production and located at their 15,000m2 (162,000 sqft) studios South of Paris, is one of the awarded projects of the France 2030 - "La Grande fabrique de l'image" plan. Supported by the French Government, the CNC et la Caisse des Dépôts et Consignations, 68 projects in training, film studios and post-production, out of 175 submitted, were selected in France for a financial support of 350 millions of euros.

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